Have some time on your hands? Read this in-depth history of online dating, courtesy of The New Yorker.
The article offers lots of great nuggets for analysis, including this excerpt:
Good writing on Internet dating sites may be rare because males know  that the best way to get laid is to send messages to as many females as  possible. To be efficient, they put very little work into each message  and therefore pay scant attention to each woman’s profile. 
The come-on  becomes spam and gums up the works, or scares women away, which in turn  can lead to a different kind of gender disparity: a room full of dudes. 
 
