size matters?

Everybody's buzzing about "More to Love," an upcoming reality TV dating show that will feature overweight bachelorettes vying for the love of an overweight bachelor.

Maybe I lost all my reality TV cred when I became a fan of "Wife Swap," but ignore that fact for a minute.

I think "More to Love" is a new pop culture low.

It suggests overweight people can be loved -- but only by someone of their own size. That feeds the superficiality that already defines physical attraction in our culture.

I'm all for a dating show that isn't only about beautiful people. But reportedly, the contestants on "More to Love" aren't "average." They're overweight. That's a real medical problem.

And by telling these contestants that they should seek reality TV fame instead of getting healthy, "More to Love" producers are subtly reinforcing the inactivity that's super-sized our country.