Turns out those little pink bags make you feel sexy.
Well, at least if you believe the results of a recent study. After surveying women in a mall, researchers concluded women "felt more sensual and glamorous" simply by carrying a Victoria's Secret bag.
Confession: I've succumbed to the tendency.
There's something uplifting -- pun intended -- about carrying the lingerie store's bags. Yes, even when you're well aware the money you spent on frilly underwear means you'll be eating Easy Mac for a week.
It's worth it.
In fact, in my younger days, I dreamed of getting married inside a Victoria's Secret store. They just exude so much bliss.
And hey, the pink bags are definitely classier than telling the world you shop at Walmart.