Kim Kardashian's engagement ring

I'm amazed by the amount of Internet traffic devoted to this recent story about Kim Kardashian's engagement ring.

Kim Kardashian is going engagement ring shopping. The catch? She and boyfriend Reggie Bush aren't engaged yet.

That's right: Kim's shopping for her own ring, a move she says saves time and stress. An excerpt:

"It's just easier," Kardashian says. "Isn't it easy if someone's like, 'This is exactly what I want.' It'll make your life so easy."

I don't entirely hate this mentality. Especially since more TV shows are depicting the plight of the woman who gets an ugly engagement ring.

Ladies, would you feel weird picking out your own engagement ring? And guys, does this strategy alleviate stress, or erase a necessary element of surprise?