So Mike "The Situation" Sorrentino from MTV's "Jersey Shore" is getting his own cologne.
The best part: It'll be called "Sitch."
The news instantly reminded me of those guys in high school who borrow their dad's Old Spice without understanding the importance of moderation.
I don't know how Sitch will smell, but I'm sure it'll exude a sense of class and refinement.
And hey, Mike: If you're stumped, try this recipe. I like to call it Eau de Jersey Shore.
*10 drops dirty hot tub water
*20 drops tanning oil
*16 drops chest grease
*7 drops "battle dance" sweat
*3 drops fist pump essence
Apply early and often.