Spanx for Men

Hey guys: Want to lose that beer gut? Shell out $58.

That's the average price of the new male variety of Spanx, the figure-trimming shapewear that has traditionally been marketed toward women.

But now, men can share in the "appearances can be deceiving" fun, too.

The company is offering a line of undershirts that promise to flatten your stomach and firm your chest, among other things.

Here, Salon offers a handy set of tips for the male Spanx virgin.

The garment hardly rivals the dating discomfort that women encounter while wearing a traditional girdle...or even a Wonderbra.

Still, I find a little satisfaction in knowing that some guys will experience the "what happens when I talk this off?" awkwardness that's previously been reserved for female appearance-altering accessories.

In relationships, are asset-enhancers like Wonderbras and Spanx ever dealbreakers?