What's your price?

I couldn't turn away from this headline: "New dating site treats members like prostitutes."

The article profiles a new dating site, WhatsYourPrice.com. The site is for "generous" and "attractive" members. Here's a summary:

The reason these categories exist? Because "generous" members are supposed to make offers to the "attractive" members in order to negotiate the terms of a first date. Yes, you read that right. According to this site, it should be perfectly commonplace for someone to pay a man or woman just to go on a date with him or her.

Wow, right?

I really don't know what else to say, so please weigh in with your comments.