Best face forward

Apparently, it's cool if you and your significant other look like brother and sister.

Don't believe me? Check out New York Magazine's article about a new dating site that aims to match people with similar faces.

I tried to peruse the site, Findyourfacemate.com, but it's not up and running yet.

The theory? Facial matches can help ignite initial attraction. However, the dating site's founder says face matching is only the first step and doesn't ensure long-term compatibility.

Weigh in: Is this cool or creepy?