The new ladies' men? Gastrosexuals.
They're guys who woo women by cooking, this article notes.
Yes, the word mades me a little uncomfortable, too. It reminds me of something we affectionately call "the sound" -- definitely NOT a way to woo women.
Verbage aside, I guess I agree with the concept. An exerpt:
The report 'Emergence of the Gastrosexual' cites the popularity of superstar chefs Gordon Ramsay and Jamie Oliver as a factor in making cooking a macho pursuit.
According to the study by food company PurAsia 48 percent of people say being able to cook makes a person more attractive to them and 23 percent of 18-34 year old men say they cook to potentially seduce a partner.
Cooking to impress the opposite sex: foreplay or scare tactic?