Tuesday, July 22, 2008

mmm...creamy


The newest substance to hit your favorite shot glass? Frosting.

This article describes bakeries' willingness to offer frosting shots in part to attract late-night guests. There's no alcohol involved, but some owners think the mere connotation that comes with taking shots might be enough to attract 20- and 30-somethings.

An excerpt:

At Back in the Day Bakery in Savannah, Ga., owner Cheryl Day has piped 75-cent frosting sides for her Friday night “cupcake happy hour” for the past three years. At a happy hour in February, she sold about 100 shots. She thought using a bar conceit would draw locals as well as college students.

“We tried to think of what we could do, why would people come in the evening? They tend to come during the day and could go somewhere else and have a cocktail,” Day says. “I think it's the connotation of 'It's a shot' and 'What in the world is it?' People are just curious.”

Sound silly? Months ago, I put a can of E-Z Cheese on my desk and co-workers came by and squirted it into their mouths daily. The same results happened after a brief appearance by some Cool Whip.

Last week, a waitress brought a tiny cup of mayonnaise to accompany one of our lunch entrees. I was plagued by a sick desire to watch someone drink it. That didn't happen.

I'm really one for sweets, but I'd be more than willing to drink one of these shot glass-friendly liquids:

*Blue cheese dressing

*A-1 sauce

*Spinach dip

*Salsa

*Tartar sauce

Which non-alcoholic substance would you most want to drink as a shot?